The categorization of genders within the media and its consequences are a social problem on a global scale. Women are under pressure from the perfect beauty phenomenon, while men are presented as aggressors.
Artificially engineered beautiful women seen on billboards, magazine covers, and television commercials are not authentic. Although what people see in advertising is not real, the public regards this illusion as an everyday reality. Girls from a very early age have a strong need to compare themselves to women from advertisements.
Keen on Perfect Body
The reason is men require to keep the mystified norm and because women think men do demand that. A strong desire for perfection leads the womankind to undergo invasive interventions on their body.
Women are exposed to pressure, not allowed to have wrinkles, excess fat, or body odor. Females account for the majority (91%) of the total number of plastic surgery interventions. The public is told that only beautiful, slim, and young women with perfect proportions are acceptable. Respecting the opinion implies a pathological desire to achieve extreme leanness and some mental disorders.
Young women feel an urgent need to be very attractive and extremely thin. Lack of self-satisfaction leads to the use of dangerous drugs, eating disorders, depression, and low self-esteem. The question is why women are affected more than the male gender.
Men and Women Body Language in the Media
The body language between men and women is wildly divergent in the media. Male bodies, posing straight, reflecting dignity and strength, are not so often evaluated and criticized. Women do unnatural positions, let manipulate themselves as objects, losing their self-esteem. The male population is associated with violence, frequent depictions that make some people more aggressive. The media needs to narrow the gap between gender differences.
The solution is offered in non-categorized men and women into automated situations. The world’s nations need to initiate protests against the promotion of artificially created beauty, educate and involve all age categories in an open discussion.
Sources: YT/Jean Kilbourne, Killing Us Softly talk, 2010, gsdrc.org/topic-guides/gender/gender-and-media
