Everyone knows the LEGO kit, it is sold all over the world. The Lego Group was looking for a way to make the kit more environmentally friendly. Finally, a prototype LEGO brick was created, which is made of recyclable plastics. This product meets the requirements for safety and quality.
The development was long but successful
More than 150 people worked on the development, looking for a long-term sustainable solution for this kit. Over the last 3 years, over 250 different variations of PET materials and hundreds of other types of plastics have been tested. In the end, we managed to produce a prototype that is absolutely perfect and meets all expectations.
Vice President of Environmental Responsibility at LEGO, Tim Brooks, said, “We are super excited about this breakthrough. The biggest challenge on our sustainability journey is rethinking and innovating new materials that are as durable, strong and high quality as our existing bricks – and fit with LEGO elements made over the past 60 years. ”
The prototype is currently being tested
While this is great news, it may take some time for LEGO recycled materials to appear in stores. Vice President Brooks also explained, “Even though it will be a while before they will be able to play with bricks made from recycled plastic, we want to let kids know we’re working on it and bring them along on the journey with us. ”
Big plans
The prototype is made from recycled PET, which is sourced from suppliers within the United States that happen to use processes that are approved by both the US Food & Drug Administration (FDA) and European Food Safety Authority (EFSA) in order to guarantee their overall quality. The company has announced in the past that it wants to reduce the production of disposable plastics and also that it plans to invest heavily to provide a solution that is more environmentally friendly.
