It happened when the Portugal captain rejected the bottles in the Euro 2020 press conference, and the reverse action was the loss of 1.6% price share.

Ronaldo’s removal of two coke bottles and preference for water bottles coincided with a $4bn fall in the share price of the drink company. It happened at the European Championship press conference.

He is renowned as being a health fanatic which he proved clear in his action what he thinks of carbonated soft drinks. After removing the bottles, he took a water bottle before declaring it” Agua!” in Portuguese. Which means he encourages people to prefer water over soft drinks.

Coca-Cola is the official sponsor of Euro, and the company shares price dropped from $56.10 to $55.22, a drop of 1.6% dip, almost $4billion loss.

Why he removed the bottles? Let’s check out!

Are Soft Drinks Bad For Health?

Is Coca-Cola bad for your health and body? The answer is somehow correct when we talk about soft drinks. Such drinks contain high sugar and acidity. Each gram of sugar contains 4 calories, but in addition, they supply energy only with little nutritional benefits.

People consider sugar drinks bad for health and a significant contributor to many health conditions that include obesity, type 2 diabetes, and tooth decay. Researchers have contributed that drinking a can of Coca-Cola has damaging effects within an hour as there are 37 grams of added sugar equal to almost 10 teaspoons in a single Coca-Cola can.

The World Health Organization (WHO) recommends consuming no more than 6 tsp of added sugar. And drinking one coke means a person easily exceeds the amount.

According to a study in 2015, 184,000 global deaths each year happen because of sugary drinks. This is something alarming, but it can be controlled with the control in taking the soft drinks.

Sources:
theguardian.com/football/2021/jun/16/cristiano-ronaldo-snubs-coca-cola-billions-wiped-off-drink-giants-market-value
reuters.com/lifestyle/sports/uefa-reminds-teams-sponsorship-obligations-after-ronaldo-case-2021-06-17/
markets.businessinsider.com/news/stocks/euro-2020-cristiano-ronaldo-coca-cola-market-value-snubs-drink-2021-6-1030526880